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Tag Juwels is dedicated to supporting children, teenagers and adults who lack access to books. She believes that books are a vital part of learning and personal growth. A portion of the proceeds from her art sales will be donated to provide books and audiobooks to those in need.

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In addition, Tag Juwels has a profound & deep love for animals. Her mission is to rescue animals in need. She believes strongly, no animal or animals should be harmed in the creation of any fashion item. She advocates for sustainable and ethical practices. Animals that cannot defend themselves should never be at the mercy of cruelty. They deserve respect and understanding, not exploitation or harm. The heartbreaking reality is that not just thousands, but billions of animals who feel pain just as humans do, are being intentionally and systematically tortured and killed for business/profit. Including fashion items like handbags. She believes in finding solutions to replace dead animal flesh, which has been processed - with more healthier sustainable materials.

                                 We are in 2025, not 2025 B.C.E. — the time for change is now.

 Through her work, she strives to inspire a more compassionate and responsible approach to fashion, where the well-being of animals is always at the forefront. This widespread cruelty highlights the urgent need for a shift towards more ethical, sustainable practices in the fashion industry. The fashion industry must evolve, leaving behind outdated practices that harm animals. To honor & preserve the centuries of luxury craftsmanship, it is entirely possible to create with artistry and skill, without relying on animal-based materials. True elegance and creativity can flourish through innovative textiles, allowing both the craft and the creatures of the earth to thrive in harmony. Her vision is to empower the next generation of designers to embrace cruelty-free alternatives at all times.